Digital commerce execution for brands that need disciplined growth.
EROO Pty Ltd runs the high-impact work across operations, paid media, lifecycle retention, and conversion optimisation so your team can scale with clarity.
- 10+ years in digital commerce
- Australia-based support
- Performance reporting built in
Activation Plan
A structured path to sustainable growth.
Discover
Define the highest-impact priorities across store, channel, and customer data.
Build
Implement the systems, standards, and ownership rhythm that support scale.
Grow
Optimise acquisition, retention, conversion, and reporting with weekly cadence.
Report
Translate performance signals into clear decisions and accountable next actions.
150+
Campaign and lifecycle launches supported
99.9%
Operational continuity across managed stores
1 day
Average support response window
6
Core service pillars under one operating model
Operating Journey
A step-by-step execution story as your growth system comes online
We run a structured sequence from baseline diagnosis to ongoing optimisation. Each phase produces live outputs your team can use immediately.
Step 1 · Discover
Baseline commercial diagnostics across storefront, acquisition, and retention
We align goals, map commercial constraints, and identify the current blockers across acquisition, conversion, and retention.
- Channel and funnel baseline review
- Tracking and attribution confidence check
- Priority backlog for first 30 days
Step 2 · Build
Deploy Shopify, paid media, and lifecycle execution foundations
We implement the highest-leverage workstreams first so campaigns, lifecycle flows, and store operations run with clear owners and cadence.
- Campaign and lifecycle architecture setup
- Store operations and merchandising controls
- Reporting layer for weekly decisions
Step 3 · Optimise
Optimise Meta, Google, and onsite conversion loops weekly
Once the foundation is stable, we iterate through controlled testing and budget reallocation to compound performance.
- Conversion and creative testing program
- Weekly KPI and variance reviews
- Budget shifts toward highest-return segments
Step 4 · Support
Support billing, operations continuity, and reporting governance
We keep execution reliable with operational governance, proactive support coverage, and billing workflows that reduce avoidable disputes.
- Operational maintenance and QA continuity
- Billing support workflow and response controls
- Executive-ready reporting and action plans
Service pillars
eCommerce Operations
Store management, merchandising workflows, launch QA, and daily maintenance.
Conversion Rate Optimisation
Prioritised testing to improve product discovery, checkout flow, and order completion.
Paid Media Management
Structured Google and Meta campaign execution with controlled spend and clear reporting.
Email & Lifecycle Retention
Welcome, cart recovery, and post-purchase flows designed to improve repeat revenue.
Analytics & Reporting
GA4, event hygiene, dashboards, and recurring performance visibility for decision-making.
Creative & Landing Pages
Data-led page and creative variants for faster learning and stronger conversion.
Selected outcomes
Case Study 01
Apparel DTC brand
Challenge: Traffic growth without conversion growth.
Approach: Product page hierarchy rebuild, checkout friction fixes, campaign restructure.
- +31% conversion rate
- -18% checkout abandonment
- +22% ROAS efficiency
Case Study 02
Home goods retailer
Challenge: Low repeat purchase from first-time customers.
Approach: Lifecycle automation rebuild and segmented campaign cadence.
- +27% repeat purchase rate
- +19% email-attributed revenue
- -24% unsubscribe rate
Case Study 03
Health & wellness store
Challenge: Inconsistent attribution and reporting confidence.
Approach: GA4 event mapping, dashboard rebuild, weekly KPI governance.
- 100% KPI visibility coverage
- +14% budget efficiency
- Faster weekly decision cycle
Client feedback
“EROO brought operational discipline to our growth stack. We finally had one team accountable for execution and reporting.”
Head of Growth, Multi-brand eCommerce Group
“The billing support process reduced confusion and gave our customers a clear path before escalating to disputes.”
Operations Manager, Subscription Retailer
“Weekly reporting is now decision-ready. We spend less time reconciling data and more time improving outcomes.”
Founder, Consumer Goods Brand
Platform and tooling stack
ShopifyWooCommerce / WordPressGA4Google Tag ManagerGoogle Search ConsoleGoogle AdsMeta Ads ManagerKlaviyoHotjar or Microsoft ClarityLooker Studio
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